Communication and Marketing are great allies of companies they are traveling companions and are moved by a common purpose which is to support the growth of the business and the future of the company. Companies like society in general are experiencing moments of uncertainty after the COVID- pandemic which is making it necessary to review and reformulate strategies routines and practices at all levels of business management. Many companies mainly SMEs have historically approached this field of communication and marketing in a reactive way without much conviction. Low profile. And it has worked for them it has gone well for them. Needless to go into the -cultural reasons...- that have intervened in this sense.
But today's world challenges all of us companies as well. And it offers us an opportunity to analyze and review the space and prominence that we give in our company to Latest Mailing Database communication and marketing that is to say how we present ourselves and project ourselves in society and which channels we use not only to sell but also to capture new business opportunities. business compared to the usual and conventional ones. In this post we offer keys to support companies in this process of reformulation or transformation of their marketing and communication strategies or if you prefer because these terms can be very hackneyed of the strategies that help us transmit and project what is that we are already impact more efficiently on our public.
Come out of the closet You already know what is inside and what it has given you up to now (the space you have given to communication and marketing in your company the resources you have allocated to it the profiles you have chosen for it etc.). If you think that it is not enough and that your company can no longer find much more benefit from that state it is time to open the doors and let the air and light in. Logically it is better that you open the door with the main key which is probably held by the CEO and the management team. Because if you open it with the copy that you have in your drawer it is possible that you open it falsely. Without the CEO in the loop there is zero chance of success. Do not put tactics before strategy All the processes of action of your company are protocolized there is a defined strategy in terms of production process design etc.