By comparing the actual number of recruits in each event → the number of installations of the internal beta version → the conversion rate of each link in the number of questions feedback, to help us optimize the form of the event; and through the change of the number of effective feedback and the total number of feedback in the event , which can help us optimize the feedback education link for internal beta users and help us obtain higher-quality feedback.
Initially, in order to stimulate the enthusiasm of registered users to find problems, additional feedback rewards were set up, and the reward standard was set as the top three in the number of feedback; after the previous activities, we observed the data and found the proportion of effective feedback Only about 40%, the amount of repeated feedback and invalid feedback will be higher.
So later we changed the rules of feedback and rewards, taking "quality + quantity" as the standard, and publicizing feedback with better quality, giving users a positive promotion effect; in the follow-up internal testing activities, The proportion of effective feedback can be stabilized at about 70%.
There was also an internal testing activity with a scale of 500+ people. We still use the QQ group to do 1-to-N user management and internal testing education, but the increase in the number of activities led to the increase in the difficulty of internal testing education. The pattern is clearly no longer applicable.
When the rewards are distributed to participating users at the end of the event, they will also be sensitively reminded by Tencent officials due to frequent red envelope transactions, resulting in the risk of being banned. In response to this situation, we must also use the backup management account when establishing the event group. Pull into the group, and at the same time increase the manpower of internal testing education.
In the long run, discovering some high-quality users of internal testing in previous activities and giving these users the ability to promote and manage internal testing activities will also be of great benefit to the release of our own manpower.
Summarize experience
Due to the particularity of the K12 industry, we have chosen the method of distributing internal testing packages in the QQ group + recruiting country email list external users to test the new features that will be launched soon.
The key to the internal testing activity is to recruit enough users to support product iteration after getting more feedback; the internal testing version will experience new functions in advance compared to the official version, and the recruitment will be accompanied by "limited recruitment" and "invitation experience". "The words can help our recruitment progress.
During the internal test, it is necessary to do a good job in the function publicity and feedback education for the internal test users, and set an appropriate incentive mechanism to get more high-quality feedback.