To optimize this, 92% of B2B marketers now use an ABM program. The emergence of ABM trajectories is quite recent – 64% of these trajectories were set up in the last five years. However, this has developed considerably, because 68% now use automation. An even more personal customer journey with ABM With Account Based Marketing, you determine in advance which specific company or group of companies you will approach with tailor-made sales and marketing campaigns . With these campaigns you focus on the personal needs of your specific (potential) customer.
By using data and AI you provide an increasingly personal , customized customer experience. With ABM you create specific content for your customer, making it even more Israel phone number list relevant and meeting the higher expectations of your business customers. For this, marketers often work together with their sales colleagues to use all available data and build a long-term relationship and trust with the customer. Why is ABM so important during COVID-19? ABM is all about helping your customer meet their specific needs , and this is even more relevant in difficult times like a pandemic. to adapt. Building a long-term relationship is not primarily aimed at sales, but at building trust.
Your sales and marketing teams understand your customer's decision-making process so they can reach out with personalized, empathetic content. Organizations that use an Account Based Marketing strategy carefully look for a goal, one key account. Research shows that 84% of marketers realize a higher ROI (return on investment) with ABM than with other marketing strategies. However, there is also a downside to ABM; if your approach fails, it will cost your company time, money and, in some cases, the relationship with your customer. 6 points that determine the success of ABM Account selection First of all, you need to choose the accounts you are going to target.