Mainly for authenticated users. Bak comments Indonesia Phone Number List on the results: “First, there is the origin of First-party IDs: in some cases, publishers only share IDs based on logins. For example, we see that in the US, login-based IDs are the most Indonesia Phone Number List common type of First-party IDs. While in Europe, most are based on first-party Indonesia Phone Number List cookies, and these reach much higher volume percentages, even reaching 100% of the traffic of some publishers.
Secondly, there are technical factors that hold us Indonesia Phone Number List back. Not all SSPs are able to bidstream First-party IDs to Adform and other platforms.In fact, two of the major SSPs, Google SSP and Xandr, don't. Fortunately, nine out of ten Indonesia Phone Number List publishers use multiple SSPs, so while it's not a big deal, it does cause the market Indonesia Phone Number List swings we're seeing, and this keeps the overall percentage low due to publishers not enabling 1st party IDs.
Across all of its associated SSPs .” While Indonesia Phone Number List the latest results from Adform clearly indicate that, by 2022, there will be a significantly higher proportion of first-party IDs than third-party cookies, there is an urgent need for CMOs to help Indonesia Phone Number List accelerate this change, which is supported by leading global agencies. . David Kaganovsky, Global Chief Technology Officer at Wavemaker, comments: "It's very encouraging Indonesia Phone Number List to learn that publishers around the world are leading the way in eliminating third-party cookies and we're seeing real progress with first-party cookie approvals."