technical characteristics of the product. If necessary, remember that you can create different sales flows with personalized videos for different user profiles. Be concise . In the first phases of the sales process we are interested in establishing a clipping path service contact with the potential client, but if we abuse the length of the content, it is possible that we end up losing their interest. In general, it is recommended that pre-recorded sales videos be between 45 and 70 seconds in length. Be natural . Pre-recorded videos allow us to rehearse and practice,
but it is important to convey naturalness. Instead of reading a script sentence by sentence, make a list of key ideas to convey and explain them as if you were face to face with the client. live videos Within live videos, we have two great options: webinar -type events via streaming (ideal for generating leads or giving more specific training on a product) or one-on-one video chat (for the last stages of the sales process ). If you want to know more about how to organize your webinar to make it a success, I recommend that you consult this article: Webinar: what is it and how to use it in your marketing strategy?
And to generate more conversions with your video chat calls , sign up for these tips: Schedule shorter calls . According to HubSpot, the key to video selling is frequency rather than duration. That's why they advise that if you regularly spend 30 minutes on the phone with your prospects, schedule several 10-minute video calls instead. In addition, this way you avoid the risk of causing “Zoom fatigue”. Ask questions . The potential client you are talking to has had the opportunity to learn about your brand through pre-recorded videos. Now is your chance to get to
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