How do you reconcile all of this and balance the realities of the buyer's journey with different types of content? As a content strategist, I always look at the big picture. For B2B marketers, it's important to balance trust with innovation. New forms of content can resonate and open doors to reach different audiences. However, at the same time, you buy email list need to deliver the kind of value your buyers are looking for throughout the decision-making process.
Experimenting with different formats can help you build deeper relationships with customers, educate them in new ways, and build a stronger library of buy email list long-form assets. Don't abandon your white papers. But don't assume that's your only option when creating longer content. Take the time to explore the place of white paper content marketing in your mix and ask questions about where you can push the boundaries.For content strategists and marketers, the bottom line is this: there are more options in your arsenal than white papers for telling longer stories.
From a journalistic deep dive into a topic to buy email list a long-form video, the possibilities are endless. Start with your goals and the needs of your audience, then turn them into story concepts. Evaluate your different ideas for cost, potential return, and other value metrics, such as how content can be reused. You'll identify compelling opportunities to go beyond the white paper, and you'll know that the white papers you decide are worth investing in play a strategic role in your broader marketing program. The video killed the radio star, and it could to some extent supplant the white paper.