Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned that one of the most effective methods of generating leads is to engage with potential customers while the Latest Mailing Database intent is high, like when they're browsing the website. or browse the pricing page. However, it is quality, not quantity, that is most important when it comes to accelerating your sales pipeline. It's true that not all leads are created equal, and it's just not possible to have representatives talking with every person who lands on your website. Your sales reps' time should be dedicated to engaging with high-intent prospects, but how do you do it effectively and reliably? Fortunately.
Intercom has a number of apps and integrations that help generate more leads and enable sales reps to close more deals, faster. By combining Intercom's Business Messenger with other marketing and sales tools in your technology stack, you can create scalable and sophisticated processes to de-anonymize web traffic, assess potential leads, route them to Latest Mailing Database the right people, and enable sales reps to communicate with prospects in the most effective way possible. Here are some tactics innovative companies are using to generate more leads and close bigger deals, faster with Intercom: 1. Optimize your Intercom Business Messenger to turn your website visitors into quality leads Where to show the messenger? There are a number of settings you can set to determine where and when the messenger is displayed. These should be configured as part of your normal intercom setup.
Usually these include: Specific high-intent pages on your website Public pages vs pages visible when logged into your product After some time spent on a page When a visitor or known customers have certain attributes (e.g. company size) It is important to Latest Mailing Database note that these same parameters can be used to trigger outgoing messages. What happens when your visitors are anonymous? You can just chat with each visitor, but that's not convenient for most or very efficient for most, and ultimately can waste valuable time for sales reps. Using specific tools such as Intercom's Clear bit and Business Messenger, you can quickly de-anonymize website traffic. This will allow you to show the messenger or trigger personalized outbound messages to people based on specific criteria, like who is most likely to engage and convert.