This article will analyze a blind date app in the sinking market for you, and take you to understand its product nature, product form, market environment and business logic. First let's look at a picture: How do you feel when you see this interface? Is it interesting? Township netizens have an online blind date, and there is a matchmaker sitting in town~ This dating software called Yidu has been very popular recently. The turnover in May this year was 60 million, and the total revenue this year is expected to reach 1 billion yuan. Yidu's main user groups live in second- and third-tier cities and below, and it is a typical "sinking market" product. What are the nature and characteristics
of this software? What market are you targeting? Is the business logic OK, and what problems are there on the way to development? This article will take you to understand this product. 01 What is the essence of Yidu's products? In short, Yi Dui introduced Matchmaker's live dating app, which integrates membership services and live streaming rewards. The phone number list software is mainly divided into the following modules (iOS version): Home: Video blind date + multi-person friendship + encounter three quick entrances. The following is a list of recommended opposite sex, which supports same-city screening. Blind date: video blind date list, multi-person dating module (mainly seven-person dating). Dynamic: It is the form of the community square, UGC information flow.
Private chat: messages, groups. Among them, the group needs to consume roses to enter, and the page for joining the group chat application will display how many women are in the group, stimulating male users to join. My: General, setting information, conditions for recruiting friends, and member entry. Looking at it, it is a combination of live broadcast (three people connected to the microphone + seven people connected to the microphone + paid rewards) + strangers' social networking (heterosexual recommendation + matching + dynamic + group + paid membership), live broadcast making friends under the banner of blind date software. The main innovation points of Yidu are in the following four aspects: Lowers the threshold for participation: For swaying users,