But So clean it up! CRM Best Practice 1: Audit your data regularly (not as difficult as it sounds) Customer data is industry leads degrading at a rate of 30% to 70% per year. About half of your customer information is bad - or will be next year. Jobs change, lives change, businesses change, email addresses change, physical addresses change. Everything changes, all the time.
Track changes and keep your CRM optimized. Audit your data. For a good data audit, follow this 7-step process industry leads and correct your data. Locate and gather all your customer information Organize the information according to what you need to know Prioritize customer information by value to your business Remove any duplicate or incorrect information Add any missing information Create a uniform system for data entry Repeat the audit process .
at least once a industry leads year A thorough data audit saves you time and money across multiple departments. Marketing . Bad emails mean high bounce rates and lower sales. Good mailing lists improve your deliverability – and your campaigns will be able to sell more Sales . Bad information is a salesperson's worst nightmare. Phone numbers that don't work, outdated emails, outdated job titles.