We use two second-hand trading platform models to make case studies:
Xianyu, the representative of the C2C second-hand trading platform, represents the light platform model, but does not participate too much in the trading process. It mainly focuses on the design and guarantee functions of the transaction process and scenarios.
Zhuanzhuan, the representative of the C2B2C second-hand trading platform, represents a platform-focused model. In addition to ensuring Buy email list transactions between customers, it also partially participates in resale and storage. It mainly focuses on the worry-free selling and transfer functions of the B-end participation, but the cost will be partially passed on to the C-end.
free fish
The Xianyu model is almost a direct transaction between individual buyers and sellers, and the boundaries between transactions are not obvious. The model is light, the transaction chain is short, and the platform provides services such as information and transaction protection. However, the disadvantage is that the threshold is low and the bargaining efficiency is low, which means that the pain point to be solved by the platform is here.
The introduction of acquaintances and a credit system can be regarded as a magic weapon. The real-name system and credit system are the signature of the Internet era, which can ensure the quantification of user thresholds and the integrity of transactions. Therefore, socialization, reputation and security are the three major elements of the C2C model.